Ethos
Our founding idea was simple yet ambitious: create a tee that would become our favorite tee. We knew that if the underlying shirt was well-fitting and great-feeling, our designs would seal the deal. We don't know the final destination of this journey but we have some principles to guide us:
- Seek inspiration from places around the world - vibrant cities, forgotten history, and the natural beauty of our planet.
- Raise money and provide visibility for local non-profits, who perform vital work every single day.
- Act with a purpose. We're still not sure if the world needed another clothing brand so we must continue to ask ourselves 'how can we contribute?' at every turn.
- Foster community for anyone who appreciates our brand and what we're trying to build.
